This week Film Music Magazine focuses on Opher Yisraeli, founder of music library Songs To Your Eyes, which recently hit a milestone of 20,000 cues and announced sales increases of 45% during 2009. In a declining economy, Yisraeli and his company have created rapid growth and success.
Founded Yisraeli in 2004, Songs To Your Eyes represents the works of over 250 composers, producers and recording artists and specializes in Music Licensing, Sound Design, and Custom Score. The company’s music catalog features bands, indie labels, composers, orchestras, song writers, music producers, and sound designers from around the world, and the company’s client list includes Sony Pictures, Lions Gate, Twentieth Century Fox, FX, Fox Sports, Discovery Channel, HGTV, ABC, NBC, CBS, MTV, CMT Network, and E! Entertainment Television, among others.
Regarding his company’s expansive growth, Yisraeli said, “Without question, our company stands at the forefront of the pack of young music licensing and music library companies that exist today. We specialize in spotting ‘voids’ that exist within the entertainment, advertising, media and broadcast industry marketplaces, and then quickly conceive, produce and find unique, quality musical solutions to fill those voids. This ability has truly set us apart from our competitors, in a relatively short period of time.”
He adds, “Today, our library stands at 20,000 cues, an impressive number for any young company, and we’ve been increasing our sales by 45% each year, for the past three straight years. We are fortunate enough to enjoy, on a regular basis, high profile licenses with such industry leaders as Warner Bros., Disney, Lions Gate, Showtime, ABC, Mitsubishi, Porsche, Subaru, Audi, Paramount Pictures, Sony Pictures Television, and many others.”
Yisraeli concludes, “Ours is the fastest growing catalogue in the industry, with over 50 new CD releases per year. In addition, we enjoy an especially strong, international presence, with sub-publishers based in over 40 countries. Our specialty music catalogues, such as our authentic Latin, Middle Eastern, Balkan, Greek, and Sound Design Collections, offer clients music that is extremely hard to find within any other music library company that is currently competing against us.”